We’ve come a long way since 2007, when a twentysomething woman with an entrepreneurial spirit started a tiny novelty sock boutique in San Luis Obispo, California. The Sock Drawer moved online in 2011, and now, the next big step has come.
We've outgrown the drawer!
Welcome to Goodly. As ever, we’re still about our fun products and the way all you amazing people out there connect with them. We look at each of our customers as part of our family, a quirky group of colorful optimists who spread the spirit of fun gifts into the world.
You’ll find the same color and humor you know and love, but now with lots of new kinds of products, from stationery and snacks to must-have home goods and wow-worthy gift boxes.
The common thread? It’s that colorful, joyful vibe our longtime customers know and love. As has been the case since we opened our online branch in 2011, we aim to bring the same feelings of warmth, community and connection here to goodlyshop.com.
Speaking of those wow-worthy gift boxes, that’s one of our specialties. After so many years sending impeccable packages worldwide, we’ve developed quite a knack for the logistics behind gift fulfillment. Whether you want to send a birthday gift to a loved one on the other side of town or hundreds of corporate boxes to your company’s staff across multiple locations, we can do it. And we make it look good.
Still based in San Luis Obispo and employing more than a dozen full-time team members and many more seasonal workers, Goodly gives back to local and international organizations supporting women, children, animals and the environment and creates a positive, supportive atmosphere for employees.
You can always read more about our story! But we’re sure you have at least one question…
Will There Still Be Socks?
Yes! We still sell the best novelty socks for women and men — no change there! There's just lots more to love now, too!
We’re so excited to be Goodly! Check us out and let us know if you have any questions! The Goodly team can't wait to chat.