The Sock Drawer

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Our Mission & Values

We started out in 2007 as The Sock Drawer, but in 2022, we outgrew the drawer! At that time, we expanded our brand and our name to Goodly and began offering much more than the fun socks we had been known for. Now we offer lots of kinds of fun home goods, desk accessories and more, but our vibes remain the same. And so do our mission and values. 

We made the videos below during our pre-pandemic, pre-Goodly days, and although they could use a little updating now that we're Goodly, they still ring true. Check out our mission statement and company values below to learn more about who we are and how we make choices.


Our Mission

To weave us a little closer together through the unique, colorful gifts we all love.




Our Values

No. 1

We care. For real.

We hear you. We see you. You matter.


No. 2

Make magic together.

Sparks fly when we work together from a place of inclusivity, trust and respect.


No. 3

Find strength in vulnerability.

We share our authentic selves and honor others by listening with empathy.


No. 4

Go giddy.

This stuff is fun. We laugh. We dance. We ring our bells.


No. 5

Stay humble and nimble.

We look for new paths, and we swerve with confidence.



No. 6

Pass it on.

We consciously work to send out ripples of joy by genuinely connecting with others and giving back.




The Sock Drawer staff doing silly poses

From our headquarters in San Luis Obispo, California, our team works hard to spread joy all over the world. We’re certified as an official Great Place to Work, and we’re thrilled to get to do our dream job every day! If you ever have a question about any of our incredibly fun products, or you just want to chat with our team, give us a call. We can’t wait to get to know you!